Quibi Launched Monday to Little Social Media Attention, According to First-Day Data (EXCLUSIVE)

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Quibi’s launch received a tepid response Monday on social media, far below the amount of attention generated by Disney Plus and Apple TV Plus on their launch days. According to data from soci…

, Quibi was the subject of 46,554 Twitter posts on April 6. In comparison, Apple TV Plus received 8.6 times more Tweets on Nov. 1, when it launched, while Disney Plus appeared in 23 times more Tweets when it bowed on Nov. 12.

“The early social media reaction to Quibi indicates that while there’s less volume of interest around the platform compared to Disney Plus and Apple TV Plus at launch, the app is generating real-time conversation around their reality shows,” said ListenFirst chief marketing officer Tracy David. According to ListenFirst, the most popular topic around Quibi the day it launched was Ariana Grande. There were 5,365 Twitter posts mentioning both Grande and Quibi, around the series “&Music” .

 

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WOW - maybe CKGoldiing should hit them up instead 😫 AppleTV DisneyPlusUK film filmmakers supportindiefilm Quibi

They should have called it Amizon or Googel. Or Appel. Or Disnee. What’s “Quibi” really.

To and others, you guys seem hellbent on making Quibi sound like a flop. You’re comparing apples to oranges. Quibi is different and actually, had it come out during normal times, it would be perfect for those of us at work and on a break. Be more professional!

I am not interesting in Quibi but the articles you guys have been writing about it are so transparently bias and quite frankly STUPID.

Let’s not even mention the sheer idiocy of comparing this to Apple TV+ and Disney+, two of the biggest brands on the planet vs Quibi which is brand new and needs time to establish itself.

Imaging paying Chrissy teigan to do something she does on Twitter for free 🙄

My ass getting poor subscribing to all these platforms

Quibi productions are absolutely horrible to the people behind the scenes. No one knows what they want, and people without experience are pretending they know what’s right, when they don’t. Finger pointing, needless firing, 16 to 17 hour days. shitshow quibiisshit

Less volume of interest compared to Disney+ and Apple TV+: NO SHIT. Anyway, it’s well worth it so far, strong lineup in terms of fiction shows. 90 day free trial too as well.

Haven't been this excited for a company to fail since Juicero

Quibi, of all things, could not read the room. Nobody cares right now.

The idea sounds pretty lame

Think its time to shut it down

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