Quibi Is Hollywood’s Biggest Short-Form Failure—But Not Its First

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The demise of Quibi a mere six months after it went live is the latest example of Hollywood’s struggles in making a business out of short-form content

The demise of the mobile-streaming platform Quibi a mere six months after it went live is the latest example of Hollywood’s struggles in making a business out of short-form content.

Quibi may be the best-known and best-funded attempt to crack the short-form riddle, but it is far from the only one. The media industry is littered with the carcasses of short-form streaming platforms.

 

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This is basically Darwinian. Survival of the fittest.

Common sense

Funny how the left is destroying Hollywood

Stupid concept, stupid name, stupid execution. What could go wrong?

Quibi was essentially movies broken into short segments with commercials in-between 'episodes'. Its was like watching 5 year old movies on TNT.

Like no one saw quibi failing...

People are hesitant subscribing to another streaming service.

A bunch of old, out of touch and really wealthy people decided this was a good idea...worst fucking idea I've ever seen, the minute I heard about it. Quibi...

(Nor its last, in all likelihood)

thanks

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Quibi Is Shutting Down Barely Six Months After Going LiveFounder Jeffrey Katzenberg and Chief Executive Meg Whitman decided to shut down the company in an effort to return as much capital to investors as possible instead of trying to prolong the life of the company and risk losing more money. BenMullin When you have all the cards - money, big names, big backers - and you still fail, blame leadership. BenMullin They took the money and squandered it. 😊 BenMullin Went kaput for solving non-existing problem. Service provided unsubstantiated incremental value, utility in crowded market. Insufficient user beachhead, negligible customer conversion. War chest, celebrity investors irrelevant to sway user pocket books. Terrible resource wastage.
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