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Back in 1988, the Queen Mother's secretary rang up Fulton, searching for the clear domed umbrella that the brand had pioneered. The style, dubbed the"Birdcage," had gone out of production due to a lag in sales, but Fulton was quick to accommodate the royal's request."[We] would be very happy to put it back into production if the Queen Mother wants it,'" current CEO Nigel Fulton—the son of the former CEO—recalled his father replying.
That eventually lead to a royal warrant from the Queen Mother, and in 2003, to supplying umbrellas to the Queen—although the monarch had previously managed to procure some Birdcage umbrellas on her own."She was asking her staff to go buy them in the department store or something," Fulton said.Getty Images
Once they began receiving orders directly from the Queen, they could tailor the umbrellas to her liking. Unsurprisingly, color was an important factor."We match the colors toEach umbrella is custom ordered well in advance. The royal household communicates the desired color to Fulton, often through a fabric swatch. Fulton then turns around and makes prototypes; once approved, the final umbrellas are manufactured to the Queen's specifications.
It seems that the Queen always has the perfect umbrella to suit her outfit. So does she have one made for every look, just in case it rains? After all, that is a very real concern in the U.K."[The Queen] hates wastage," Fulton said."So no, she would never buy a whole load of umbrellas and not use them. Never. It’s not the way she operates at all." As she's been ordering them since 2003, it isn't surprising that she's amassed a rainbow of options, regardless.
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