rejects the popular notion that premium video on demand is the future for blockbuster movie releases.is a failed experiment,” Gelfond said during an online appearance Wednesday at the Goldman Sachs Communacopia conference. “The numbers haven’t worked in a pandemic, so how would they work in a non-pandemic?”
Results from PVOD releases — viewership, revenue, etc. — have not been made public, Gelfond noted, and that’s not a coincidence. “Everyone in the industry understands that for 10 years there have been different direct-to-consumer offerings,” he shrugged.as a premium title available only through its Disney+ streaming service. Universal, with theaters completely closed in the springtime due to COVID-19, put outvia PVOD and a number of other releases have taken a similar path. Only about 70% of U.
Nevertheless, he continued, “that doesn’t mean there won’t be changes to the windowing in other ways. … But I don’t think that particular model is going to get real traction.” Streaming may be an “alternative for mid-level movies,” Gelfond conceded, but for the kinds of high-end blockbusters that are Imax’s specialty globally, theatrical is the only way to fly. As he explained during the duration of the 35-minute session, the grosses in China and elsewhere forBecause of the massive delays in production in recent months and the inability for many planned 2020 titles to get released, the slate in 2021 is packed, Gelfond said. “There’s really a backlog,” he said.
The pileup will “sort itself out” and eventually become a smoother sequence, he said, but “If we had to add a blockbuster release, we couldn’t find more than a one-week run for it in our next year’s slate at the moment.”
If PVOD was 'a failed experiment' so was the Tenet experiment as Warner and Disney played out a $1.5bn+ game of chicken since the lockdown and are no winners on either side
He knows this how?
'Meteors are a hoax' declared the dinosaurs
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