Pure Storage Is Redefining As-A-Service

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VP & Principal Analyst, Datacenter Compute, Matt Kimball, details his thoughts on compelling elements of Pure's payload.

These days, every company seems to be delivering their products as a service. While Salesforce may not have been aware of what it was doing at the time of its CRM product launch in 1999, it fundamentally shifted the way IT departments—and consumers, for that matter—consume technology. This trend spread to hardware and IT services as many major solutions providers offer consumption-based models to satisfy the demands of organizations wanting to deliver all IT services in a cloud-like model.

In the case of Pure, these benefits have been realized and then some. The company has not only spent a lot of time delivering its cloud model but also put a lot of co-engineering effort into making the on-prem cloud environment seamlessly integrate with the public cloud. For example, in August the company announced the availability of its Cloud Block Store for Azure VMWare Solution. This solution seamlessly integrates an on-prem VMWare environment to Azure .

I appreciate how well thought-out the service is. Pure has even figured out how to support those IT organizations where operational costs like power and rack space are not direct line items in an IT budget . By offering service credits as an alternative, Pure allows IT to benefit even when power and space costs sit in a separate budget center such as facilities.

These services, available to Evergreen//One, Evergreen//Flex and Evergreen//Forever subscribers, are exactly as one would expect. The clear focus is on data resilience—availability and integrity—without compromise. But by establishing guarantees, Pure is putting financial skin in the game, so to speak. Specifically, it is offering up to 12 months of service credits if any data is lost due to its hardware or software.

Today's IT is different. Everybody must be able to do everything. And everything must be done faster and cheaper. In today's data-driven world, the cost of mistakes is potentially far greater to an organization in terms of cost and reputation.

 

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