Montclair State University's study highlights the cultural impact that pumpkin spice -- the distinctive"blend of cinnamon, nutmeg, ginger, allspice, and cloves" -- has on society, particularly among millennials.
According to Montclair State University's study, part of the popularity of pumpkin spice foods and smell, has to do with the nature of pumpkin spice seasonal availability and also because there are positive feelings associated with the smell and taste of the blend. According to Montclair State University, although enthusiasm for pumpkin spice remains high, analysts forecast the trend growing in 2022 due to the pandemic, given that there was"lost shared cultural connection during the COVD-19 pandemic and the desire to participate in communal consumption linked to previous experiences .
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