Pumpkin season is upon us: Why we seem to embrace fall earlier every year

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Every year, it feels like pumpkin spice mania comes earlier and earlier — even if it's still 90 degrees outside.

On August 24 -- a full month before the official start of fall -- Starbucks posted a tweet that sent half of the internet into a frenzy, while the other half shook their heads in despair:"Pumpkin has entered the chat." It was a de facto announcement about the return of the coffee chain's cult favorite Pumpkin Spice Latte, a drink some look forward to all year. A week earlier, competitor Dunkin' posted about the return of their own pumpkin coffee confection.

Or even specials like"It's the Great Pumpkin, Charlie Brown." These are things that bring many of us back to an earlier, more simpler time.Those layers of positive memories and nostalgia, coupled with the anticipation of what's to come, all play into the excitement many feel about fall, Lopez said. "It's this change of season; there's a lot of things to look forward to. We had those same experiences when we were young," he said.

 

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It’s not supposed to be 90 in fucking September.

Because of Republicans contribution to global warming.

CNN What news do you report? Do you have any news for you?

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we take for granted the amount of pumpkin spice flavor we have. a peasant in the middle ages wouldnt get enough for even one pumpkin spice frappuccino in their life.

Fake news I guess

Modi has been playing at the hands of his Corporate friends to devise policies tht will benefit only the Crony Capitalists. That is why the worth of his friends have doubled in just a couple of years, that too when everyone else has been losing jobs. MiddlemanModi_AgainstFarmers

Let people have their joy wherever they can find it. 😉

Wait til it’s 90 degrees year around

Some people look forward to fall because of pumpkin spice lattes. Some of us look forward to screaming at our TVs because of a football. 🏈 Some people love both. It’s all good.

It’s just another flavor like vanilla or caramel. Who does it have to be seasonal? If people like that nasty shit, give it to them year round😂

Let people have their pumpkin spice all year long if they want. It doesn’t impact anyone else.

Just a marketing push

Capitalists have to capitalize.

They've taken Christ out of the Pumpkin Spice season.

Mmmmm please piss pumpkin spice in my mouth baby 💦

I mean blame global warming and our need for anything slightly fun and comforting

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