Puma, Gutter Cat Gang and LaMelo Ball Team Up to Release NFT Sneakers

, the sneaker collection welcomes a “new era for hoops apparel and fashion,” and was designed by Ball as a part of MB, his fashion collaboration with Puma. Each buyer that purchases the NFT sneakers will also receive a physical counterpart they can flex in real life.

“This collaboration pushes the boundaries of innovation by empowering hoopers to express their unique style both on the court and online, while bringing more mainstream awareness to web3 technology and digital collectibles,” reads the site., though the site has already claimed it’s over-allocated and not all buyers will be able to mint into the collection. Collectors who get on the early access allowlist can purchase the GutterMelo MB.

While fashion is finding itself a new home in NFTs, streetwear and sneakers have taken the lead in digital fashion. In April, Nike announced its

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