Proposed Bill Wants All Plant-Based Beef Labeled ‘Imitation’

, was introduced by Rep. Anthony Brindisi, a Democrat whose district covers a rural part of New York, and Rep. Roger Marshall, a Republican from Kansas., suggests that slapping a prominent “imitation” label on plant-based beef would prevent “confusion” and “ensure that consumers can make informed decisions in choosing between meat products such as beef and imitation meat products.

“This bill is a bald-faced attempt to get the government to police food labels to benefit the conventional meat industry, not consumers,” the Good Food Institute, a nonprofit that advocates for plant-based alternatives to animal products, told Food Dive. “Rather than let consumers decide the winners and losers in a free marketplace, this bill attempts to stigmatize plant-based foods.”

Currently, meat labeling laws vary state by state. With the rising mainstream popularity of plant-based “meat” products from companies like Impossible Foods and Beyond Meat, the battle over what is allowed to be called meat has escalated, with

Doesn’t the “plant based” statement cover that? If not, maybe the higher cost of the plant product gives a clue? Oh, maybe the beef, pork and poultry lobbies are just pushing the bill and wasting congressional time and tax payer dollars on it.

Damn, I accidentally got imitation burgers. Why in hell don't they put that right on the front?

Should be labeled 'FAKE'

It’s not imitation, it’s real plant protein.

TheKitchenista Nice!👍

Sure thing. Can we have another bill that requires real beef to be labelled as 'Certified slaughtered'?

Yes please and have warning labels on it that it may cause third eye growth or a form of zombie evisceration plague... Oh yes and a label that states 'eat at your own risk'

JoshMankiewicz It’s not plant-based beef. Maybe plant-based beef substitute

TheKitchenista This feels very 'water is wet' to me. Also, I just bought the ground version of this for pasta sauce, and it's delicious.

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