Princess Grace’s Granddaughter Has Her Own Fashion Label

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Princess Grace’s granddaughter is building a conscious, contemporary fashion label from isolation in Monaco.

last year. A graduate of Parsons in New York, she put on her second official Paris Fashion Week show this March, just weeks before the COVID-19 pandemic forced France and countries around the world into lockdown. Ducruet’s designs are minimal, almost genderless. Her latest collection includes silk shirtdresses with matching trench coats and deconstructed denim and patchwork jean jackets, most of which she makes using upcycled and vintage fabrics.

While isolating with her family in Monaco, Ducruet has been hard at work figuring out new ways to move her young brand forward. “It’s been difficult as a new label to stay positive about the future of the fashion industry,” she says, but she’s doing so by working on her next collection and staying focused on Alter’s core values of gender diversity, sustainability, and slow fashion practices. Call it a more progressive royal style for a new generation.

 

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