Prime Day is coming: Tips to spot a fake review on Amazon

There are methods in place: Amazon uses artificial intelligence and a team of investigators to block and remove inauthentic reviews 24 hours a day, seven days a week, it works with social media sites to stop inauthentic reviews at the source, it pursues legal action to stop offenders and it's constantly improving these systems, an Amazon spokesperson tells

Even if a product has a large majority of five-star reviews and only a couple of one-star reviews, it's worth questioning. In that case, read the one-star reviews, as they are more than likely real, according to Gross' findings. "These are usually the first reviews a consumer will see, and sometimes they are years old. Other times these reviews have been upvoted [by likes or comments] by fake review farms to push them to the top" he says.

An Amazon spokesperson tells CNBC Make It platforms like Fakespot cannot concretely determine the authenticity of a review "as they do not have access to Amazon's propriety data" and calls such companies "inaccurate" and biased toward distrust of Amazon and other stores.

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