, its in-house beauty brand that sells skin care, makeup and bath products at affordable prices, mostly between $2 and $10.
“We have 24 stores in the U.S. and we’re hoping to get to 60 stores in the next five years,” said Sue Wilcock, Primark’s head of buying for beauty and health. “We have some iconic products we want to introduce to the U.S. consumer.”The expansion comes as PS… by Primark brand gains steam online. “We’re seeing a lot of commonality between what we sell, what has become viral in Europe and what is happening with the U.S.,” Wilcock said.
“In terms of our hero product lines, we’re not seeing anything that wouldn’t feel right in the U.S. market or reflect the trends happening there,” Wilcock said. “We are very much about listening to the consumers in different markets.” Beauty is a significant piece of the Primark business. “We are the second-most talked about product category from Primark — a close second to women’s fashion,” Wilcock said. “From a business perspective, we’re focused on freedom and creativity for our customer and being on the pulse. PS… by Primark is that last final little touch, and it’s about cementing that top-to-toe approach for our customers.”. We use vendors that may also process your information to help provide our services.
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