All services have added channels to their lineups since VIP+ last measured them. It’s also worth noting that Paramount+ includes channels for the various sports rights it holds, but these only appear when a live game is occurring and so they are not included in the analysis.
Equally, adding premium channels based upon AMC’s niche streaming services Acorn TV and Shudder would both see increased time spent within the app and lead to some upsells. — when setting up the service, especially as FAST technology has been around for close to 10 years. Once the HBO Max and Discovery+ services merge next year, and legacy WarnerMedia brands likely launch PAST channels within it, as well as FAST channels, it will be even more puzzling to shareholders if ad-supported subscriptions continue to allow access to high-demand content without ads.
On the topic of Pluto, there’s zero integration with that service within Paramount+. VIP+ isn’t suggesting removing the Pluto service and rolling it all into Paramount+. But given Peacock has a curated FAST channel offering of around 50 channels as part of the user experience for both subscribers and non-subscribers, it wouldn’t be difficult for Paramount to lean into their strengths and pull in some of their owned-and-operated Pluto channels.
Source: News Formal (newsformal.com)
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