Premium phones are more popular than ever and Apple's destroying the competition

Counterpoint Research

report reveals that Apple’s iPhone line accounted for an outstanding 62% of worldwide premium smartphone sales in the quarter ended March. In other words, close to two-thirds of every premium smartphone sold was an iPhone. A premium smartphone is classed as any device priced at $400 or above, meaning products like the Galaxy A53 5G and iPhone SE are included.and 5G wave, Apple’s share is up five percentage points and the gap with rivals like Samsung and Xiaomi has only gotten wider.

The iPhone 13 Pro Max followed in second place with an additional 13% share and the smaller iPhone 13 Pro accounted for 9% of global sales. Combined, these three iPhone 13 models represented 45% of the premium market. Throw in the iPhone 12 and Apple’s four most popular iPhones accounted for 53% of sales. The remaining share was presumably split between older models like the iPhone 11 and less popular ones like the iPhone 13 mini.was found to be the second biggest brand in the premium segment.

It’ll remain to be seen if Samsung can recreate this success in the current quarter, but things were certainly off to a great start. Not only was the S22 Ultra the most popular Android flagship in April, but also theIn addition, foldables are contributing nicely to Samsung’s performance. Their volume grew 184% year-on-year in the premium market last quarter, with the category’s combined share now at 3%.

As for the overall premium smartphone market, it’s only growing in dominance. It now accounts for 29% of shipments and 65% of the industry’s profits, compared to 18% and 46% respectively five years ago. The most expensive devices are only becoming more popular too. Products priced above $1,000 now account for almost 30% of premium sales, up from under 10% only twelve months ago.

Yeah, samsung, you gotta up your game

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