. A former jetsetting model in the ’90s, she had a penchant for altering vintage duds to transform them into more modish pieces to wear to go-sees and gigs. While she loved the creativity and excitement surrounding her career, Grieve yearned to return to her home base and embark on a new project. So she came up with the idea of a clothing label that features second-hand finds that have been reworked into more contemporary garments.
So fetching were the pieces she had modified to wear herself that people would ask her all the time “Where did you get that?” It’s what gave her the push to launch Preloved in 1995. Eventually, the business grew to include four physical stores across Canada; now, though, it’s focused on wholesaling and e-commerce. “Preloved has evolved with demand,” she notes.
Twenty-six years after its launch, Preloved is still poised to lead the fashion industry from a sustainability angle — even though Grieve labelled herself an “accidental environmentalist” because at the outset, the notion of making old clothes into something new was centred on exclusivity and aesthetics rather than eco-friendly intentions. And she’s thrilled that today, reusing materials is more de rigueur than démodé.
“It’s really exciting and really wild,” she says about today’s sustainability focus in the fashion world. “For so long, we were out there on our own and nobody under- stood what we were doing.” This season, Preloved will introduce pieces made from material entirely composed of recycled yarn, adding another feather to the brand’s forward-thinking cap.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: Gossip Cop - 🏆 398. / 53 Read more »
Source: InterviewMag - 🏆 484. / 51 Read more »
Source: Gossip Cop - 🏆 398. / 53 Read more »
Source: Refinery29 - 🏆 26. / 68 Read more »
Source: etnow - 🏆 696. / 51 Read more »