Precious Lee, Jodie Turner-Smith, and Addison Rae Star in Skims' One-Year Anniversary Campaign

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To mark her shapewear brand's first birthday, Kim Kardashian West puts customers in the spotlight.

When Skims launched in 2019, the shape-enhancing garment line featuring bras, shorts, and bodysuits quickly became a must-have staple. Comfy loungewear knits and new shapewear silhouettes in a wide range of shades soon followed. In 2020,ultra-breathable pointelle fibers and technologically innovative fabrics remain a hit among shoppers.

 

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