Milan, Prada, Shanghai, Spring

Milan, Prada

Prada to Stage Simultaneous Shows in Milan and Shanghai

This September @Prada is not only returning to the physical format, but it’s also doubling up the show experience.

9/16/2021 1:09:00 PM

This September Prada is not only returning to the physical format, but it’s also doubling up the show experience.

The two in-person shows, hosted simultaneously on Sept. 24, will unveil the same spring 2022 collection sported by different models in complementary sets.

on Sept. 24 at 3 and 9 p.m. local time, respectively.Named “Synchronic Views,” the format will actually combine the physical and digital experience. In fact, the guests at both shows, which will present exactly the same collection shown on different models and in complementary sets, will be able to enjoy through video screens the simultaneous runway event happening at the same time in a different continent.

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