While many spent lockdown elbow deep in banana bread, Sabrina and Idris Elba had other ideas, and conjured up an idea for a revolutionary new business. The world of wellbeing had piqued the pair’s interest, and they got talking about what they could create off the back of it—something that would truly make a difference.
“It began during a conversation Idris and I had at a time in which we felt disconnected from our community,” Sabrina tells me over Zoom. “It opened up the idea of wellbeing and self-care that we hadn’t really thought of before—looking at wellness from the outside in, in terms of your community and who’s around you. That’s when it clicked.”, a multifaceted wellbeing brand that will ultimately span events and partnerships in addition to—ascan exclusively reveal today—genderless skin-care products.
“We realized quickly that there was no one doing it in the wellness space that looked like, spoke like or felt like us—there was no representation for people of color who wanted to be into wellness and fit in,” she says. “Plus everything was gender-focused—I’d have conversations with my husband on products he didn’t think he could use [due to them being aimed at women], but could.”
I’m quite ok
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