Pork flavored coffee is Starbucks’ newest China pitch

Starbucks is betting on that unusual combination with a new drink released in China to mark the Lunar New Year. Dubbed the “Abundant Year Savory Latte,” the brand describes it as having an “interesting” flavor. The drink combines Dongpo Braised Pork Flavor Sauce with espresso and steamed milk, with extra pork sauce and pork breast meat for garnish, according to the Starbucks delivery app. The drink is priced at 68 yuan , according to the app.

The result is richly flavored and extremely tender cuts of pork that can easily be pried apart with chopsticks. China is the biggest branded coffee shop market in the world, according to a report released in December by World Coffee Portal, having overtaken the United States last year. Starbucks opened 785 outlets in the country in 2023, it said. China has long been one of the most important growth drivers for Starbucks, serving as its second biggest market worldwide and top overseas market.

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