Polestar's Latest Design Contest Asks Participants To Create A Performance Vehicle | Carscoops

The brief asks designers to create a “Polestar that is the antithesis of the classic idiom of high-consumption performance rooted in the 20th century. It must visually show a new form of ‘Performance’ and tell the advanced technical story that enables this in a sustainable way.”elaborates by saying performance has been linked to consumption, noise, and pollution for too long so they’re seeking a new form of performance for the electric age.

Most interestingly, the winning exterior design will be turned into a full-size 1:1 scale model – if it’s “car-sized or smaller” – and it will be presented at thein April of 2023. This is pretty unique and the plan is that the full-size model will combine the winning exterior and interior designs. As Maximilian Missoni noted, “For a design to be presented on the world stage in much the same way as one of Polestar’s own concept cars is a money-can’t-buy opportunity for any designer.” He added, “We want to encourage, support, and celebrate innovative design, and the people who realize it.

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