The CEO has been creative about leveraging that "inherent value" in the digital world. Case in point: a Playboy SEC filing from last year shows the company paid $12 million to purchase a Bombardier Global Express BD-700 so Kohn could unleash that billion-dollar bunny logo across not just the sky, but also the internet.The plane is an homage to the black-painted DC-9, known as the Big Bunny, flown by Hugh Hefner in the 70's.
Playboy's new corporate jet is a reboot of the Big Bunny Hugh Hefner flew in the '70s. Today's model is an all-black Global Express that cost $12 million.Back in December, on one of its earliest flights the plane shuttled rapper Cardi B from New York to Art Basel in Miami.
Users pay fees to subscribe to a creators content and the creator splits that revenue with Playboy. It puts the company in direct competition with OnlyFans, an online subscription platform known for featuring many creators who produce sexually explicit content. "We have 10 million pieces of content in our archive that we can also drop as NFT's moving forward," Kohnsaid."I look at it coming back first in the metaverse because I think we can reach a global audience through that it will be part of our membership plan," Kohn said. "And then I can see a world down the road where we have physical mansions as well."
While Kohn looks toward the future, the release of the 10-hour-long "Secrets of Playboy" last month forces the company to publicly acknowledge its past. Playboy's leadership didn't even wait for the series to premiere before responding in an open letter supporting those who came forward to talk about their experiences in the world of Playboy.
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