And, as an indication of how central it will be to the brand’s identity, Cardi will serve as the “founding creative director” and a founding member of the upcoming Centerfold platform . In support of its launch, Playboy’s parent company in October announced a $30 million deal to acquire the social content platform Dream.
This kind of thing is why Kohn could tell me that he’s never viewed this company as a legacy media brand. Which is why it keeps announcing new products like Centerfold, and deals like the company’s acquisition, announced in August, of Australia-based luxury lingerie brandIn connection with the Cardi announcement, Kohn declared that Centerfold will “revolutionize the creator economy, just as Playboy magazine shook up the publishing industry nearly 70 years ago.
In a statement of her own, the singer described it as a “dream come true” to join the Playboy family. “For as long as I can remember, I’ve felt connected to Playboy,” she said. “It’s truly the original platform for uncensored creativity, and I’m inspired by its incredible legacy of fighting for personal freedoms.She continued by encouraging other creators to join her when the Centerfold platform launches. “Creators today deserve to express themselves freely and unfiltered,” she said.
In term of what else is to come from this partnership, Playboy on Thursday teased co-branded merchandise collections that will serve to accelerate the company’s direct-to-consumer fashion and sexual wellness businesses. “Cardi B is a creative genius, and we are absolutely thrilled and honored to bring her immense talent and creative vision to Playboy,” Kohn said. “Through her unapologetic commitment to free expression, her dedication to lifting up artistic voices and her celebration of sex and body positivity, Cardi is the embodiment of the Playboy brand.
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Playboy Taps Cardi B As The Media And Lifestyle Brand’s First Creative Director In ResidenceCardi will weigh in on co-branded fashion and sexual wellness merchandise collections. In addition to providing input on Playboy's editorial side, she'll also be a founding member of Playboy's Centerfold platform. She’s disgusting! BardiUpdatess Can we please get her networth updates now y'all do everything but update her net worth🚶♀️.. but congrats to BARDI
Source: Forbes - 🏆 394. / 53 Read more »
Cardi B Named Playboy’s First Creative Director in ResidenceThe music star is also founding creative director and founding member of Playboy's upcoming creator-led platform, Centerford, expected to launch this month. Playboy CashApp CashSupport theestallion Playboy You guys already destroyed Hef’s legacy and brand. There’s no saving it now
Source: wwd - 🏆 24. / 68 Read more »
Cardi B Is Planning Some ‘Sexy Sh–‘ as Playboy’s First Creative Director in ResidenceCardi B is the first “creative director in residence” for Playboy and is a founding member of the brand’s new content-creation endeavor Centerfold. She’s the best!! YAY Pleasing the ear 🎶Unloving You🎶❤️ Courtesy🌹 NatalieGelman 🤗
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Halle Berry and Winnie Harlow Defuse Nicki Minaj Vs Cardi B 'Queen of Hip Hop' Drama (Exclusive)BIA also weighed in on the debate (via toofab) TooFab No debate here.. you don’t compare the Lakers with Houston 👀 TooFab TooFab Cardi is just the stripper of hip hop. Admittedly! It’s sad y’all think these are the best you have. Cardi and Nikki have done more to hurt women than any man. Stripper rap is not hip hop. You ever see my lyte twerk. You think rah digga from flip mode played that shit?
Source: TMZ - 🏆 379. / 59 Read more »
Playboy Taps Cardi B As The Media And Lifestyle Brand’s First Creative Director In ResidenceCardi will weigh in on co-branded fashion and sexual wellness merchandise collections. In addition to providing input on Playboy's editorial side, she'll also be a founding member of Playboy's Centerfold platform. She’s disgusting! BardiUpdatess Can we please get her networth updates now y'all do everything but update her net worth🚶♀️.. but congrats to BARDI
Source: Forbes - 🏆 394. / 53 Read more »
Cardi B Named Playboy’s First Creative Director in ResidenceThe music star is also founding creative director and founding member of Playboy's upcoming creator-led platform, Centerford, expected to launch this month. Playboy CashApp CashSupport theestallion Playboy You guys already destroyed Hef’s legacy and brand. There’s no saving it now
Source: wwd - 🏆 24. / 68 Read more »