Platinum Born Highlights Women With ‘Born Leaders’ Campaign

strategy aims to inspire women of all generations to consider platinum in a new way and to think of Platinum Born as theis meant to be a brand for all women,” explained Rebecca Moskal, Platinum Born vice president of marketing. “When we made the decision to create a new campaign, we wanted it to embody that spirit. We worked with creative director Tatijana Shoan on casting a group of diverse and accomplished women and assembling an all-female styling team.

The all-female team included stylist Mane Duplan, who collaborated with each woman to style jewelry looks that aligned with their personalities. British makeup artist Lisa Houghton and celebrity hairstylist Nai’vasha rounded out the “Born Leaders” creative team. The storytelling uses images and videos spotlighting each of the six “Born Leaders.” It bows across all Platinum Born channels this month and will be further amplified with a series of print ads in luxury fashion and lifestyle publications and across various digital platforms.

Platinum Born will roll out the campaign to retail partners, including Neiman Marcus, and will highlight “Born Leaders” at the Couture Show in Las Vegas at the end of May. “With all the buzz around the return of white metal, we expect this campaign to be very well received,” Moskal said. “Cass Bird’s images perfectly showcase how women today can easily incorporate platinum jewelry into their everyday wardrobe.” Meet Jack Schlossberg: John F. Kennedy Jr.'s Look-alike Nephew and…. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google.

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