For decades, plastic producers knowingly misled the public about the feasibility of plastic recycling, according to a recent study by the Center for Climate Integrity. The non-profit’s report details how the plastic industry marketed recycling as a solution to plastic waste for decades, all while dismissing it internally as both technically and economically unviable. This may be a tough pill to swallow for those who grew up hearing about the virtues of plastic in ad campaigns .
As an example of such action, Linsley cited California Attorney General Rob Bonta’s 2022 investigation into the plastic industry’s marketing efforts, which Bonta characterized as an “aggressive campaign to deceive the public.” In statements to the press, the Plastics Industry Association dismissed the Center for Climate Integrity’s report.
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