Pixar's Box Office Comeback Reveals Disney's Biggest Elemental Marketing Problem

Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Elemental's box office numbers have gained a tremendous amount of ground since the film's lackluster debut, indicating that the problems upon its release were created by Disney's poor marketing decisions. With a budget of $200 million, the Pixar movie appeared to be supremely ill-fated when its opening weekend sales made a mere $29.6 million .

Disney's Elemental Marketing Was A Disaster Disney's marketing plan for Elemental misunderstood where Pixar animations excel; compelling and profound narratives that lie beneath stunning visuals are what make for Pixar classics, and Disney almost completely side-stepped making clear where Elemental's story would lead. When initial teasers and trailers were released, it was hard to tell what exactly Elemental would be about.

Elemental's Box Office Comeback Proves Marketing Was A Problem Because Disney failed tremendously in marketing Elemental well, it was up to the word of mouth of moviegoers to spread the strengths of Pixar's animation. Disney's marketing plans failed to get people into theaters at the onset of Elemental's run, but its comeback is proving that audiences who enjoyed the film have given it legs to stand on.

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