In 2019, Cision, the world's largest public relations software company, snapped up one of its most formidable competitors, Trendkite, for $225 million.
The deck pitches Trendkite's capabilities like its vast media contact database InsightPool, analytics capabilities, and monitoring.The development comes as Cision tries to acquire Meltwater, the second-largest PR software company, a move that's attracted the attention of the Department of Justice's antitrust division, multiple sources told Business Insider.
Cision declined to comment. Business Insider reached out to Platinum for comment, but a spokesperson didn't respond by press time.Trendkite is a media monitoring and analytics company that was considered a top disrupter in PR software before it sold to Cision, according to two PR professionals who use these tools regularly.
Key slides from an accompanying pitch deck highlight their collective monitoring tool, analytics capabilities, media database with more than $1 billion contacts, and "marquee customer base" that includes Nordstrom, Adidas, Edelman, and Live Nation.
Source: News Formal (newsformal.com)
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