Pinterest has pushed its social commerce effort to a new place — namely, Shopify. The social bookmarking network and e-commerce platform have partnered on an app that allows Shopify merchants to quickly spin up Shoppable Pins.
The companies designed the app for ease of use, so retailers can reach a wide distribution across the Pinterest platform — with or without ads. “[That’s] why we’re focused on making both our ads and organic features available and impactful to businesses of all sizes,” he added. The company also points to its new “shop tab” on merchant Pinterest profiles as another means of product discovery on the social network.
That’s no small affair. Pinterest’s network is packed with more than 350 million users, any of whom will be able to “purchase the item directly from the merchant’s store,” he continued. “The channel also makes it even easier for merchants to advertise to and acquire new customers, which is a huge win for businesses.”
Source: News Formal (newsformal.com)
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