Piccolina came about when cofounder Heide Iravani, a mom of three, found herself frustrated with the lack of clothing options for her daughter. She felt the available clothes undercut the values she wanted to instill in her children. Having worked in tech, finance and big law – all traditionally male-dominated fields – she was especially sensitive to how gender stereotypes might affect her own “piccolina.
The cofounders find many aspects of running a mission-driven startup rewarding. For Clifford, the greatest of these is “witnessing how much Piccolina has resonated with children and adults alike, all over the world—particularly when you consider all that has happened
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