Photo storage service Ever developed facial recognition tools using photos uploaded to its app

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Millions of people uploaded photos to the Ever app. Then the company used them to develop facial recognition tools.

"Make memories": That's the slogan on the website for the photo storage app Ever, accompanied by a cursive logo and an example album titled"Weekend with Grandpa."

"This looks like an egregious violation of people's privacy," said Jacob Snow, a technology and civil liberties attorney at the American Civil Liberties Union of Northern California."They are taking images of people's families, photos from a private photo app, and using it to build surveillance technology. That's hugely concerning.

There are many companies that offer facial recognition products and services, including Amazon, Microsoft and FaceFirst. Those companies all need access to enormous databases of photos to improve the accuracy of their matching technology.

Ever AI promises prospective military clients that it can"enhance surveillance capabilities" and"identify and act on threats." It offers law enforcement the ability to identify faces in body-cam recordings or live video feeds. Aley said that having such a large"corpus" of over 13 billion images was incredibly valuable in developing a facial recognition system.

"I think our privacy policy and terms of service are very clear and well articulated," he added."They don't use any legalese." On April 15, one week after NBC News first contacted Ever, the company added a sentence to explain what it meant by"our products." When she learned from NBC News that her photos were being used to train facial recognition technology, she was shocked.

Source: News Formal (newsformal.com)

 

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