Phony Guacamole: Skyrocketing Avocado Prices have Caused a Frightening New Trend

Phony Guacamole: Skyrocketing Avocado Prices have Caused a Frightening New TrendAvocado prices are on the rise due in part to increased global demand, a reportedly bad growing season, as well as unfavorable geopolitical headwinds—namely tariffs on Mexican imports from the current administration. The ripple effect can be felt in supermarkets where the price of avocados is up 129 percent. Last week USA Today reported that a 25-pound box of Mexican avocados was going for a staggering $84.

The avocado price hikes also trickle down to restaurants, of course, and especially Mexican joints and taquerias where avocado and guacamole are staple offerings. Recently, an LA-based food reporter named Javier Cabral uncovered an alarming trend rumored to be on the rise in some Southern California and Mexican taco spots; “mock guacamole” or guac made without any avocado but served under the guise of the real stuff.

So what exactly is this phony guacamole and how can you know if a restaurant is pulling a fast one on you? The substitute in question is made using a recipe nearly identical to traditional guac with garlic, jalapeno, cilantro, and lime juice but substitutes tender Mexican squash—sometimes referred to as Mexican zucchini or calabacitas —for increasingly pricey avocado.

It’s impossible to know how widespread this faux guacamole is at the present moment given there is not much transparency among restaurateurs to broadcast the news for obvious reasons—and to be fair, the reporting so far has only pointed to a few examples of consumer suspicion, mostly via social media; rumors that have yet to be substantiated by admissions from restaurateurs or any scientific testing.

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