Phoebe Philo is returning to fashion with an independent, namesake house — and with LVMH Moët Hennessy Louis Vuitton as a minority investor.
“Being in my studio and making once again has been both exciting and incredibly fulfilling,” Philo said in a brief statement. “I am very much looking forward to being back in touch with my audience and people everywhere. To be independent, to govern and experiment on my own terms is hugely significant to me.”
Given Philo’s cult-like following, her return to designing collections and launching a new brand is bound to have specialty retailers salivating — and some designers fretting. Many brands big and small have tried to seize her crown, and recruit her devotees, with varying degrees of success. Minority stakes are not usually the norm either for the French luxury giant, though that’s the case with Jonathan Anderson’s London-based fashion house JW Anderson, for example. LVMH took a 46 percent stake in 2013 in tandem with hiring the designer as creative director of Spanish leather goods house Loewe.
Yassssssss so happy
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