Petal to the Metal: Revamped Roselady Flower Shop Reopens on West Colfax

is back in bloom.

“It's kind of one of those things when you're a kid growing up in your parent’s business where you're like, ‘I'm never gonna do flowers. I'm never gonna do that,’” Riopelle says. “Then, about a year ago, one of my best friends was getting married, and I ended up doing her wedding flowers and…realizing that it was something that I really did enjoy.”

At the time, Jerry's parents ran Rosen's Delicatessen, which had opened back in 1945 at 3921 West Colfax, and lived next door. By the late 1990s, both of them had passed away. Orban-Rosen moved the Rose Lady into the former home of the deli. “She was very hands-on in everything that she did,” Riopelle says of her mother. “If she was interested in something, she would do the research. She even went to barber school and nail school so that she could really understand the business and grow the businesses.”Two of those businesses are still in the family today: Jerry Rosen runs the cremation business and the bail bonds shop, though he doesn’t do much there these days.

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