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Perkins is overhauling its 300 restaurants. Here's the new look and menu.

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Perkins is rebranding with a new image that it calls 'vintage fresh,' including adding new menu items.

Perkins, a chain that started 66 years ago as a pancake house, is getting an overhaul, with the company rebranding under the name Perkins American Food Co. and adding a new look and menu items to its almost 300 locations around the U.S.The rebrand includes a new logo, with the Perkins name written in a vintage-type script, as well new menu items such as the double bacon avocado crunch burger, Perkins President Toni Ronayne told CBS MoneyWatch.

'Guests are really looking forward to an opportunity to enjoy American classics — they want a piece of nostalgia,' Ronayne told CBS MoneyWatch. 'It's a slice of yesterday in a place that feels like today.'The first redesigned restaurant will open in Orlando, Florida, later this year, she added.

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