.” But this, at least initially, became a challenge he wasn’t sure he could overcome.
But he may be the network personality with the broadest appeal. The audience for Fieri’s ubiquitous “Diners Drive-Ins and Dives” brings a heavier male audience than the network’s average, while “Guy’s Grocery Games” attracts a higher level of women compared to the usual network baseline. “Triple D” can run on Fridays, late at night, or several other spots and still do well, says, the president of Food Network.
Underestimating Fieri is easy to do. Sure, this is a guy who spends his time in public chowing down on everything from “Jewish egg rolls” stuffed with kasha and corned beef-” to steaming bowls of smoked gumbo. Beneath his flamboyant appearance, however, is someone with an eye for the stress and strain behind food service. That’s the element that many people think keeps his appeal intact.
Its’ still very easy to believe that Fieri spends his days noshing on ribs slathered in bourbon-honey sauce and bison burgers. Does he have to take care on the road? I’m not a huge fried food fan myself. Personally, I’m a big vegetable fan and I have to be very cautious of what I eat and how much I eat of it. And yes, have they had to come up to me and say ‘Chef, you’ve got two more locations today. You cannot have all the enchiladas’? And have they taken them out of my hands? Yes, they have.
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