Peloton Partners with 'Verzuz' to Adapt Battle Series for At-Home Exercise Classes

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Peloton has struck a partnership with Verzuz that will adapt the concept behind the musical battle series for the fitness company's exercise classes

, which stands as one of the most-watched episodes in the series’ history. During the classes, Peloton members can use the “Tag” function to advertise whether they’re on team #VerzuzBrandy or #VerzuzMonica while tracks from both artists play in a head-to-head musical bout.

In what will amount to a fitness-world re-litigation of the inaugural Verzuz battle between the series' co-founders, the second matchup under the partnership will be Swizz Beatz vs. Timbaland. The Verzuz/Peloton deal comes as labels labels and publishers are eager to expand their licensing operations into new business sectors, of which fitness has become a primary focus. Though Peloton remains the giant in this space, fitness companies including Pear Sports , Weav and Tonal have also secured music licensing deals over the last few years.

 

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Peloton and Verzuz Unveil Partnership (EXCLUSIVE)There’s no question that the Verzuz musical battles — which find one artist or producer pitting their hits against another’s, in (mostly) friendly competition — have captured the imaginations of mi… onepeloton verzuzonline Hii I'm independent artist KIRAN SHINE ALMINE wow wow now this song is about dance 🍳 watch this video in YouTube Support me friends 🙏🏽 what are you waiting for ❄. KEEP YOUR FOOT FRONT STEP BY STEP SLOWLY SLOWLY I LIKE LOVELY LOVELY SWIM YOUR BODY WANTS to MOVE onepeloton verzuzonline I owe you an apology to ever doubt your sincerity and professionalism. It’s was just like a dream to me when I received my first payment. After my second payment it became a reality now after several payments it has become a way of life. lisadonaldT
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