Peloton is rolling out new apps for Apple Watch and Amazon Fire TV, plus cheaper pricing

The high-end hardware, including a treadmill and bike, costs thousands of dollars and comes with a $39 per month subscription to classes that are streamed to the equipment's built-in screens. But the company also offers a cheaper "digital" membership for anyone to access classes like yoga and running, which don't require an expensive Peloton machine. It's also looking to expand that subscription base by slashing prices for the membership down to less than $13 per month.

The move is also important to Apple, which has large ambitions when it comes to health and fitness technology. Peloton is a natural extension of Apple's luxury brand, and some have even speculated that Apple might want to acquire Peloton as it seeks to grow its business into new products and services outside the iPhone.Peloton built out an Apple Watch app so that users can get metrics about their workouts by glancing at their wrist.

According to Peloton Digital's senior vice president and general manager Karina Kogan, the Apple Watch app will allow runners to pause their workout by tapping on the smartwatch, versus having to pull out their iPhone. "We see it a better user experience for the phone and the watch to talk to each other," she said.between its fitness equipment and the watch.Peloton is also coming to Amazon's Fire TV streaming devices and smart televisions across the U.S., the U.K. and Canada.

The company confirmed that the relationship with Amazon Fire TV is both its first and an exclusive one, so there won't be any deals with competitors in the near future. But Peloton's Kogan said the company will continue to be available for users to cast through the Google's Chromecast device. Fire TV currently has 37 million users around the world, and competes with Apple,

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