The appeal has been launched by the Paris-based European Producers Club, which represents top independent film and TV drama producers across Europe. It comes as EU member states are rushing to meet the January 2021 deadline by which they must implement Europe’s Audiovisual Media Services Directive
“The global health crisis has taught us at least two things: first, that the audience’s demand for visual stories has not diminished, and that the main beneficiaries of this continuing demand are, of course, online platforms,” the letter notes. Filmmakers across Europe are worried that U.S. streaming giants use an American studio business model that snatches up all or most rights in return for full financing. The European business model in place is instead based on a co-production system that leaves indie producers with plenty of back end and gives them more creative control.
“We call on imposing an investment obligation of at least 25% of the turnover of these platforms, with at least 80% reserved for independent production companies, and a majority for local language production, to be allocated into European films and TV series,” the letter states.
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