TV is a busy, global business and an explosion of festivals, markets and events means that producers, buyers and sellers now have a more dizzying array of potential calendar dates than ever before.
Underlying the shift is the change in distribution in an era of big-budget drama and complex funding and sales partnerships. “Selling is less about simply presenting content,” says Stuart Baxter, president of television at Entertainment One. The international boom is also driven by a move away from using acquired U.S. content to fill schedules. The L.A. Screenings were considered the highlight of a buyer’s year as the studios treated them to top-tier Hollywood hospitality, but a move away from programming international channels with American series means local events assume greater importance.
“There’s more out there — more conversations to have with customers, more studios wanting to get their content out there,” says Adrian Last, ITV Studios global marketing director. One result of the increased activity in the U.K. is that MipTV in April has been challenged. Galvanized by competition, falling attendance and the likes of BBC Studios and Endemol Shine staying away, organizer Reed Midem has begun a revamp of the event. Following an industry survey, MipTV is now moving inside the Palais des Festivals, and there will be a new buyer program.
Meanwhile, NATPE kicks off the international calendar in January. The Miami setting makes it a natural home for the Latin American business to gather — and does no harm in terms of attracting Europeans.
Source: News Formal (newsformal.com)
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