NBCUniversal streaming service Peacock plans to raise prices for its ad-free service by $2 to $13.99 a month ahead of this summer's Olympic Games in Paris as competition for online viewership intensifies. Peacock’s ad-supported option will also increase by $2, to $7.99 a month. The annual price for ad-free will cost $139.99, while the version with ads will be $79.99. The price changes will take effect for new subscribers starting July 18, one week ahead of the 2024 opening ceremony.
While traditional media companies represent the main players in the streaming race, it is a traditional tech company that now dominates: YouTube, which is owned by Google-parent Alphabet, attracts the largest share among streaming platforms, with some 10% of the entire market alone.
Source: News Formal (newsformal.com)
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