via MVPD operating systems. Peacock will be ad-supported, which means circulation is important. NBCU plans to give Peacock to operators for free in order to juice its initial user base. Peacock has committed to carrying no more than five minutes per hour of commercials as a means of improving the user experience. The more widely Peacock is sampled, the better for NBCU to deliver for its advertisers.
The service will include a host of live short-form clips of news and sports, using its established stars. NBCU’s investment in Olympic rights will be well exploited in short-form and documentary content on Peacock. NBC News stars Lester Holt, Savannah Guthrie, Rachel Maddow, Chuck Todd and Becky Quick were on stage at the presentation, upfront style, to talk up plans for “curated” news and info segments produced for Peacock by NBC News, CNBC and NBC Sports.
Strauss and NBCUniversal advertising chief Linda Yaccarino mentioned more than once that consumers are likely to soon feel “subscription fatigue” with so many new players chasing a monthly check for video packages.
Look kids, here’s what irrelevance looks like.
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