Pays to Be Popular: Breaking Down Spotify's 2020 Artist Payouts

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Data released by the streaming service shows the music business is as hit-driven as ever.

If Spotify were a country, its population of 4.47 million acts with at least one monthly listener would rank just above Panama as the 128th largest in the world.

Economic power is highly concentrated, though. In Spotify’s home country of Sweden, those in the 80th percentile of income make 4.1 times as much as those in the 20th percentile, according to the Organization for Economic Co-operation and Development, while in South Africa — the OECD-tracked country with the highest inequality — income in the 80th percentile is 37.6 times larger than that of the 20th.In Spotify, as measured by monthly listeners, that multiple is 78.

On March 18, amid a U.K. Parliament inquiry into the fairness of streaming royalties, Spotify released a trove of data on the online microsite Loud & Clear"to increase transparency and shed light on the complicated economics of music streaming," according to CEO. Those economics can be unforgiving. Spotify, and the streaming model it helped popularize, turned the industry around, and last year, the service paid out $5 billion — 20% of all global recorded-music revenue.

 

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