Paul Wilmot Communications is the latest to expand into the burgeoning CBD- and THC-based products business.
Hampton Carney, PWC chief executive officer, said the market growth for CBD and THC products “has been noting short of meteoric.” As for what will set PWC’s work in the area apart from the many other firms that represent such brands, Carney said it will be “an elevated approach given our over two decades of experience in luxury and consumer goods.”
“Our broadcast and podcast team will also play a significant role for these new clients,” managing director Samantha Kain added, “given the increased ‘airtime’ dedicated to the cannabis conversation.”
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