Patron announced on Tuesday on its blog that it will allow creators to gift limited-time subscriptions to their followers and other ways to monetize their platforms. The gifting feature will go live on a new, dedicated Promotions tab on the back end and be part of several other tools for discounted products and automated offers. According to the company, “Gifting is one of the all-time most requested tools for creators on Patreon — and now it’s in the works.
Creators will soon get the option to auto-generate small audio and video snippets of their Patreon posts as teasers to give fans a quick look at their work. These teasers can be shared off-platform, too. To generate hype among fans, creators will also get access to a countdown clock to have their fans count down to their next release. Patreon realizes that the creator economy is undergoing a major shift and is trying to accommodate that.
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