On Monday, the outdoor apparel brand revealed its multiyear deal with Infinited Fiber Company, the Finnish producer of the Infinna fiber. The deal guarantees Patagonia access to the limited-supply fiber over the coming years but is not exclusive to the brand.
Infinna is biodegradable in soil and clothes made with it can be recycled again in the same process together with other textile waste. Research shows that new material innovation is on the priority list for executives. Textile Exchange estimated that the global textile fiber market will grow 30 percent, from 111 million metric tons in 2019 to 146 million metric tons by 2030.
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