in just a few days — days that will likely blur together from an anxious lack of sleep as we impatiently wait for the drop. We’ve already gotten a preview of Sublime Perfection Foundation thanks to its clandestine use on Cardi B and Kacey Musgraves at the 2019 Met Gala, and now we’re getting an even clearer look at it in a new campaign that is, appropriately, also full of firsts.
Casting her new muses felt equally obvious to McGrath, who had a clear vision of not only the aesthetic aspect of the campaign, but also the message she wanted it to send. In addition to making sure a wide range of foundation shades were represented, she looked for an "assortment of future legends [that] proves beauty has no size, sexuality or skin tone.
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