Passion Driving Success: In Hamburg, Two Of Europe’s Rising Entrepreneurs Share What Fuels Them

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These two Forbes 30 Under 30 Europe listmakers took the stage to share the passions that inspired their unique professional journeys paid CourtyardHotels

Once a jewel of the northerly Hanseatic League and today the seat of one of Germany’s most vibrant and cosmopolitan business communities, it’s a natural meeting place for young entrepreneurs.opening last month, two Forbes 30 Under 30 Europe listmakers took the stage to share the passions that inspired their unique professional journeys.

Founding the production company he envisioned—one that embraced diversity of all kinds, in front of and behind the camera—put Wilson in the driver’s seat. “There’s a huge gap of opportunity for people from diverse communities in general, but particularly in decision-making areas,” he says. “Now that I’m a primary decision-maker, I’ve been empowered to create true change rather than aesthetic change.

Moving the needle on his goal begins at home, though. “We need more disabled people on screen and behind the screen. We need different sexual orientations and religious backgrounds too,” Wilson says. “There are 10 languages spoken in our offices, and five of our team were born in countries other than the UK. That’s how we get such creativity. I want to use that to change the mindset of the industry.

Now, Baños Lara channels that passion into WeFox, a direct-to-consumer insurance brokerage and aggregator that uses AI to tailor to coverage to client needs. The world of tech developers is global but small, and skilled developers are in high demand. To wit: Baños Lara, who spoke only Spanish at the time, was the first hire at Berlin-based WeFox.

 

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