FAYETTEVILLE, Ark. – After a couple of days of exploring where Arkansas stands in regard to money in the SEC, the Hogs sit second in the league behind only Texas A&M.
After all, the general consensus is the SEC just dumps all media money into a pot, divides everything up equally, and everyone goes home with the same check. However, it doesn't quite work like that. Of course, there's local media rights such as radio and a few other sources of cash, although that's a small amount of change in the grand scheme of things. However, it's unclear whether the Knight-NewHouse College Athletics Database used for these calculations considers deals with Leerfield as licensing or true media rights agreements.
Unlike the previous two indicators, Arkansas doesn't dominate Alabama and Georgia in media rights. Only once since 2005 did the Razorbacks generate more money than either by besting the Bulldogs by $850,000 in 2015.
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