“I saw so much hard work growing up,” Lui says of what inspired the collection and its initiative, and she adds that her mother would communicate with customers via a Vietnamese-English dictionary once the first Paris Jewellers store opened in St. Albert, Alberta.
This is one of the reasons behind the creation of the Asian Heritage Hope collection and devising its give-back element; the pieces were introduced today in honour of May being Asian American and Pacific Islander Heritage Month here in Canada, as well as to recognize the birthday of Chau and Trang’s mother, Thu. And the petite pieces are enriched with symbolism, Lui notes. “Rose quartz is one of my favourite stones; it’s known as [a symbol] of universal love and deep inner healing.
“We want people, when they put these pieces on, to remember their own strength,” Lui says, adding that working on the aforementioned collections was a “life-saver throughout this past year. They gave me hope.”Paris Jewellers has responded to other issues instigated by the pandemic, including extending financing options for customers who are encountering difficulty after losing a job. “The world has changed, so we have to change and adapt as well,” Lui notes.
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