The Fédération de la Haute Couture et de la Mode has been working for a few years on answering the question and Friday presented new digital tools to help brands at Paris Fashion Week to measure the environmental impact of their shows and collections with a view to improving their track records.
Funding was provided by the Committee for the Development and Promotion of French Clothing, better known by its acronym DEFI, which promotes French fashion overseas and helps support emerging designers.When it comes to calculating the impact of a show, the architects of the new calculation tools sought to make it possible to assess an event before it takes place in order to help brands make more ecologically friendly and socially responsible choices.
The events tool calculates some 120 key performance indicators for brands, covering all stages of an event, from signing up with a production house to castings and fittings, and including digital communications.
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