Paramount Global will soon start charging more for its namesake streaming platform. The company said on Monday that prices for new monthly subscribers to Paramount+ with Showtime and Paramount+ Essential will increase come Aug. 20. New members will pay $7.99 per month for Paramount+ Essential, a $2 increase. Those already subscribed to the ad-supported tier will get to keep the current $5.99 monthly fee, according to Paramount Global. Paramount+ with Showtime will climb by $1 to $12.
However, the cost of annual Paramount+ with Showtime and Paramount+ Essential subscriptions will not change from their respective $119.99 and $59.99 levels. Paramount Global’s direct-to-consumer unit brought in about $1.88 billion in revenue during its most recent quarter, including $1.36 billion from subscriptions. The company has been working to make its direct-to-consumer business, which includes BET+ and Pluto TV in addition to Paramount+, profitable for some time.
Paramount launched Paramount+ in 2021, and it has since amassed more than 71 million subscribers as it competes with other streaming platforms like Netflix, Disney+, Hulu and Max. Netflix, the leader in the sector, prices its ad-supported plan at $6.99 per month in the U.S., its standard ad-free plan at $15.49 and its premium ad-free plan at $22.99.
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